Josh Pollard, CFP®, CEPA

📍Phoenix, AZ

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Josh brings a broad spectrum of expertise in wealth management, financial planning, and business advisory to Fern Financial. Before co-founding the firm, he spent a significant part of his career with a Los Angeles-based wealth management company, where he helped establish and lead a specialized division dedicated to advising professional athletes. In this role, Josh developed tailored financial strategies to address the unique challenges faced by athletes, providing solutions that spanned wealth preservation, risk management, and long-term planning.

In addition to his work with professional athletes, Josh led the firm’s advanced planning division, where he advised high-net-worth individuals from diverse professional backgrounds. His responsibilities included creating sophisticated financial strategies, conducting business valuations, and guiding clients through mergers and acquisitions (M&A). Josh also played a critical role in expanding the company’s operations through multiple acquisitions, leveraging his expertise to identify opportunities, evaluate targets, and execute seamless transitions that supported long-term growth. His ability to deliver clarity and actionable solutions in complex financial scenarios made him a trusted advisor for clients and the firm alike.

Josh began his academic journey at the University of Kansas, where he played for the men’s basketball team, honing leadership and teamwork skills that have shaped his professional approach. He later earned a bachelor’s degree in Personal Financial Planning from Utah Valley University and holds the Certified Financial Planner™ (CFP®) designation, reflecting his expertise in comprehensive financial planning and commitment to helping clients achieve their long-term financial goals.

In addition to his CFP® designation, Josh is a Certified Exit Planning Advisor (CEPA), specializing in working with business owners to develop and execute exit strategies. His expertise in exit planning includes maximizing business value, aligning personal and financial objectives, and ensuring a smooth transition for entrepreneurs seeking to step away from their businesses.

Currently, Josh resides in Mesa, Arizona, with his wife and two daughters. Outside of work, he enjoys spending quality time with his family and contributing to his local community.

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